Posted by: panokroko | February 18, 2008

Business Models for Telefonica and Fon.com

Telefonica’s Blended Telco Subscription
Model

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Fon.com Wi-fi ISP blended business model

Usage Metering : Land Lines to the Users are charged a periodic — daily, monthly or annual — fee to subscribe to the service. Telefonica with copper and fiber combines the voice and data service content with “premium” (i.e., subscriber- or member-only) content. Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are going to be frequently combined for their new services. Content Services — provide text, audio, data or video connections and content to users who subscribe for a fee to gain access to the service. Cable TV is their new thing. Person-Mobile-Person Networking Wireless Services — are the conduits for the voice interconnect and distribution of user-submitted information, such as individuals searching for simple services and support. Localized info and advertising is the growth area here. Trust Services — come in the form of payments, special service memberships that abide by an explicit code of conduct, and in which members pay a subscription fee for security and safety.

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Wireless Internet Services Providers  even wi-fi ones and especially Fon.com use this model. Now Fon.com uses the revolutionary (yet tried and tired) cooperative business model first developed by Yours truly and implemented by Seattle Wireless Inc several years back

This business model offesr network connectivity on the go and related wi-fi services on a monthly subscription along with the many providers on whose services they piggy back by virtue of consumers willing to share or the companies making expensive roaming deals.

 In an imaginary world of giving and selfless people this would work.

We all hope this world is  A BEAUTIFUL WORLD , MORAL AND CREATED BY ANGELS….and then this business model might have a chance.


Responses

  1. Thanks Steve for this insightful post. The third model from Spain will be discussed in the other blog.

  2. [...] Tags: Business Models, FON.COM, Telcos, TELEFONICA Posted in Uncategorized | Edit | 1 Comment » [...]


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